Positioning for Growth
- Did you have some initial success with your marketing, and having difficulty with the next stage of growth?
- Are you ready to work with a new tier of clients, and don't know how to reach them?
- Do you have ideas for new programs or services but are not sure if you're headed in the "right" direction?
Does this sound familiar?
- You know you're ready to make a big leap in business but you're not quite sure how.
- You've got some new ideas for new products or services, but aren't certain about how to tell people about them.
- You've accumulated a lot of skills in the past few years but you're not sure how to put them to better use.
- You may have to say "no" to the old to make room for the new, but you hesitate to take risks that may not work out.
If you've been in business for 2-5 years, there's a very good chance that you're ready for a breakthrough that will take your business to an entirely new level of success. You can see it clearly, but you're not sure how to get there. You want to make changes in how you offer your expertise and how you charge for your services, and perhaps, who you accept as clients. It seems like it should be easy, yet you're uncertain about the best course of action.
This stage of growth naturally creates as many questions as it does opportunities. I'll work with you to develop a sound strategic transition plan, and support you while you implement it.
Common coaching strategies include:
- How to develop a simple and strategic plan, which you'll then implement over a 6-12 month period (the length of time will depend on your goals).
- Evaluate different business models to determine which is best for the next phase of growth.
- Identify your market niche and develop a targeted marketing action plan to reach them.
- Review of current clients and customers to gain understanding the reasons they're working with you, and what else you can offer.
- Determine who you may need to add to your team (subcontractors, employees and/or stratigic partners) to more effectively reach your goals.
If you like what you've read contact Joan now to talk about your situation. You can call her at (949) 496-1577, or contact her by email.
By following your coaching advice, I have become more focused on the important
aspects of my business. You have helped me incorporate my own ethics into my business
while helping me to achieve a larger customer base.
You have provided methods for tracking business and examining
every aspect to further increase my customer base and increase my profitability
while helping me to reduce stress. By helping me to compile my Ideal Week, I now
have free time. It was always there, but now I can see it and benefit from it.
You have given me confidence
in my abilities just by forcing me to look at the positives in the business.
Peggy H., Mortgage Broker, CA